El Tayeb Farah is a PR practitioner, a newspapers columnist and television presenter. Mr. Farah is the writer of popular Keyboard column which is published on Goan newspaper and www.goansport.net and which deals with key social and sports topics in Sudan. Mr. Farah discovered his passion of writing as a young student writing love letters on behalf of his brothers! “Those letters made ladies fall instantly for my brothers” says Farah. El Tayeb holds a BA degree in English Literature, he then started working in journalism where he covered political news for sometimes before deciding to move to sports and social topics. “I was more driven to cover sports, political news are always sad news, I felt that sports connects people socially, from there grew my passion to develop a new writing style based on logic, independent thought and key social issues… eventually all this evolved to my Keyboard column, which started in 2004… In 2010, while researching through Google insight, El Tayeb discovered that the most popular Sudanese search was the word “Culture”, from there he has an idea to start a television show. “I have noticed that young people were more interested in social media, the project idea was to provide a TV/Web platform for young people to interact with key social and sports figures and to express their opinions and ask questions live through the Facebook page. The topic and guest name are posted online 3 days before the show, to allow the debate to build up the fusion between live television and live social update, created a very unique viewing experience as TV audience are able to be part of a live conversation and contribute directly through the Facebook posts. The last episode of the first season, hosted over 39,000 people on Facebook page. El Tayeb’s work has been a great online and offline success. He continues to lead a new generation of young writers and online Sudanese activist.
